Bing vs Solo for quality leads?


sean, if I had $100-$200 ad budget to spend, do you think I would have more quality leads from a Bing campaign or from a solo ad?

Hard to decide, since Bing is very cheap but very cold traffic, and I have very limited email campaign experience to convert it.

Yet, solo ad seems much warmer traffic but I have no idea if the leads are burned out or possibly fake. Fortunatley, I created a lander that has 32% opt in rate, and first email showed 64% open rate. Poor click rate, though.

Having fun optimizing my entire funnel.